Two things happened over the last several weeks that have completely energized my professional engagement via social media, and reconfirmed my strong belief that the digital transformation of our work is just as important – perhaps more important – through in-person work as through distance communication.
In other words, it’s the digitization, not the environment or geography that’s truly transformational.
The first event was my ability to watch a great live talk by Nigel Paine, a renowned business consultant on leadership, learning and innovation. I was lucky to hear it, but there’s nothing particularly remarkable about hearing a respected industry leader speak live. What was remarkable was that I did so while sitting at my desk in Portland, Oregon, USA, while the Englishman spoke at a conference in Auckland, New Zealand. Another Twitter colleague, Nigel Young had the forethought and courtesy to stream the talk live via Periscope. I wrote about that singular event back in July. It was terrific.
Second, I have been following the backchannel of BIF2015 (The Business Innovation Factory Summit) in Providence, Rhode Island. I was unable to watch the broadcast live, though that ability was provided (thank you, BIF!). But, thanks to my professional Twitter community, I am able to read the backchannel of the event.
Through their tweets and retweets (aka the backchannel, where each tweet uses the specified hashtag, in this case #BIF2015), I heard the message of the speakers loud and clear. And so can you, here/hear from the last speaker of the day, Jaime Casap:
The power of our digital trails are so powerful. The more we can make them open, visible, retrievable and connective the better off we are. Twitter is a great vehicle for that, but it’s not the only one. This is exactly why I recommend, however, that organizations work on the practice of digital trail-making and digital storytelling before investing in the platform (ESN). Practice first, and you may find that the transparency and engagement it provides makes a proprietary, closed ESN unneeded and unwanted.
That really would be a minor miracle indeed.
Watch Jaime Casap’s talk (2:50:00 – 3:06:45) (It seems the recording of the conference is no longer online, at least at that URL. I’ll watch for a post of the talk in the coming days and update it here if it appears.)